Mock & Proper is a fictional alcohol alternative brand brought to life through a self-directed spec project. Starting without logos, brand guidelines, or visual references, I crafted the art direction, illustration system, and motion design from scratch to create a social spot that feels celebratory, refined, and just a little bit cheeky.

Celebrate a milestone in horse racing history with this recap of the Preakness 150. Using dynamic footage captured by the team at Media Pros Productions, I edited this piece to bottle the lightning of a landmark race day. The goal was simple: energy. I focused on a fast paced, rhythmic edit that mirrors the excitement of the track. It highlights the prestige, the party, and the pure adrenaline of one of racing’s most iconic events.

For this ad, I transformed raw UGC into a social advertisement. The strategy was to lean into the "oddly satisfying" nature of the product while layering in professional post production techniques, including hand selecting and remixing the background music and leveraging AI tools to create a persuasive voiceover. I utilized rapid fire pacing and dynamic typography to maintain viewer engagement in the fast-scrolling Facebook environment. By integrating custom motion graphics, I elevated the organic footage to feel like a premium, trustworthy brand experience without losing the relatability that triggers action.