Working with provided assets, I cut together a high energy :30 second TV commercial designed to grab attention in a crowded broadcast environment. The challenge was to take the dealership's established branding and promotional material and refine it into a punchy, professional spot that drives a clear message. By focusing on clean transitions, bold typography, and a pacing that highlights the latest inventory, I created a commercial that feels both premium and approachable; perfect for the fast moving world of automotive sales.

This was an opportunity to contribute to a powerful narrative now streaming on Netflix. In this short film, Timothy Ware-Hill’s original poem is brought to life by a collective of artists, each interpreting a different segment. My role was to bookend the experience by creating the transition between reality and animation. I was responsible for moving Timothy from the "real world" into the hand drawn, animated universe of the film for the intro, and then grounding the audience back in reality for the outro. This required a precise blend of motion design and visual effects to ensure the shift felt intentional, seamless, and emotionally resonant with the heavy themes of the poem.

I took provided assets from GE and transformed them into a sleek, premium showcase of their small appliance line. In such a short timeframe, every frame counts, so I focused on smooth motion graphics and elegant pacing to reflect the quality and sophistication of the products. The result is a "bite sized" commercial that feels effortless and modern, using clean transitions to highlight product functionality while maintaining a high end brand aesthetic.